Company Values (02/01/09)

STRIVING FOR A SENSITIVE SOLUTION.

Novelty, one function products are rarely seen in your grandparent's home. By giving a new function to a familiar product we can sensitively network the older generation and give them a new way to communicate.


MAKING TECHNOLOGY INSTINCTIVE.

A object that does not require a manual. That's' aesthetic, texture, sound and design tell the user what to do. It does not do the unexpected, for it is incapable of doing so. The user is instantly an expert and comfortable using it. Core Value


LINKING GENERATIONS

For most of us, the way we communicate with our grandparents is by visiting them, a formal occasion where food is cooked, etc. Younger generations can communicate instantly and informally (for example text: 'hey, howz u?'). This is possible for the older generations. Our networked object should be used by the grandparent, their children, and their children's children to communicate simple, yet interesting information on a more instant, informal fashion.


YOU CAN DO WHAT WE CAN

The elderly often share the view that things are beyond them because they 'ain't what they used to be.' For a start 50 years more experience in learning should be a hefty head-start. Our product will give the elderly enough motivation to learn and enough interest to try.