So let's start investigating 'the elderly.''Being old' is inevitably a time when you've seen a lot of things - good and bad - and when people you know may become ill, But the public view seems to focus on the sad side of elderly life.
Can we create a product that changes this public image? By designing a product that creates or even instills happiness in the elderly, that strengthens their bond with family and friends, and even create the desire to continue working past the retirement age of 65?
by Jack Chalkley
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